Brand Identity
Acro Yoga CHS
Acro Yoga CHS is an acrobatic yoga group based in Charleston, South Carolina. The designs were inspired by the nature of the South Carolinian coast and incorporate the iconic Charleston pineapple.
The Challenge
Acro Yoga CHS is a growing acrobatic yoga community in Charleston. They lacked a cohesive visual identity and needed branding to unify their social media presence and event communications.
The Approach
I started with discovery conversations and dove into mood boarding, exploring imagery associated with Charleston. I wanted to capture the colorful energy of the city while incorporating the pineapple, a historic symbol of hospitality that felt perfect for this community-focused group.
The Solution
The final brand pairs playful, retro-inspired typography with a vibrant coastal color palette. The pineapple mark anchors the logo, nodding to Charleston's heritage while reflecting the welcoming spirit of the community. Multiple logo variations and a custom pattern give flexibility across applications.
