Brand Identity
Sadie Skin
A clean, minimal skincare brand identity designed to feel fresh and approachable.
The Brief
Sadie Skin was a concept project based on a brief from Brief Club, challenging me to design a complete skincare brand identity.
The Approach
I wanted the brand to feel fresh, natural, and approachable. I started by moodboarding around natural textures, soft colors, and simple typography, then explored type pairings and layouts to create a clean, minimal look. From there, I designed mockups to bring the brand to life.
